How to convey product in headline & subhead (including plan & price) + removing email input box
12/13/22
12/18/22
Explore related tests
headlinefocusvarietycomprehensivecopyCopy focus on varietyinput boxemailinput box includedsubheadconveniencereassurancelow-committalCopy focus on conveniencesignupsubhead includedplanvalueCopy focus on planinput box not includedpricingspecificsubhead not includedqualitycustomerCopy focus on qualityurgencyCopy focus on urgency
Control — 33%
"Unlimited movies, TV shows and more" (focus on variety & comprehensive functionality)
Include email input box
Focus on convenience & low-commitment in subhead
Include additional subhead (focus on signup)
Variant 1 — 33%
"Plans for every budget" (focus on value)
No additional input box
Focus on specific plan in subhead
No additional subhead
Variant 2 — 33%
"Entertainment you love. At a price you'll love." (focus on quality & value)
Include email input box
Focus on plan & pricing in subhead
Include additional subhead (focus on signup)