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How to convey offer in button on sales page ("Try It Free" vs. "Start Listening")

link
Apple Music
Mobiledesktop
1/28/21
arrow
3/24/21
Close
collapse
Page type
Sales Page
What's testedToggle off
12
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buttoncall-to-action (CTA)copyfocusincentivefree trialcommitmentlowheroCall-to-action button (CTA)Low commitmentsubheadlongdurationpricingFree trial durationLonger copyease of usemidCopy focus on ease of useMid-level commitmentshortShorter copycall-to-action button (cta)low commitmentlonger copyfree trial durationmid-level commitmentshorter copy
Control — 80%
Screenshot 0
champ
Display "Try it Free" button
champ
"3 months free, then $9.99/month"
Variant 1 — 20%
Screenshot 1
loser
Display "Start listening" button
loser
"Plan auto-renews for $9.99/month"
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Variant
Winner
Who's Testing
Apple Music
What's Tested
How to convey offer in button on sales page ("Try It Free" vs. "Start Listening").
Page type
Sales Page
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