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shorter page sizecardplanredesignimagePlan cardimage not includednamecopygeneralPlan namedetailslayoutlistbulletedBulleted listPlan detailsbuttonselectionPlan selectionSelection buttonselection includedcalloutbadgecallout includedbadge not includedreassurancecancellation policyfocusincentivefree shippinglocationdurationdeliverylonger page sizeimage includedspecificSelection button includedselection not includedbadge includedcallout not includedfreeplan cardplan nameplan detailsbulleted listselection button includedselection button not included
Variant 1 — 50%
New design without image of product in cards
"Regular box", "Large box" (frame as size)
Display plan details in list
Include plan selection buttons
Display "You've got the best price per portion!" callout
Include "No lock in pause or cancel for free anytime" callout
Display callouts focused on free shipping location & duration ("Free UK delivery 7 days a week")
No image of products
Control — 50%
Original design featuring image of product in cards
"2-Person box", "Family box" (frame as number of people)
Display plan details in sentence
No additional plan selection buttons
Display "Best Value" & "Most Popular" badges
No additional callout
Display callouts focused on free delivery ("Delivery is Free")
Include image of products