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Including "See Details" button, call-to-action button ("Shop Now" vs. "Quick Add"), & product images (zoomed in vs. out)
Peloton
10/27/21
12/15/21
Page type
Shopping / Browse Page
What's tested
1
2
3
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Variant 1 — 50%
Include "See Details" button
"Quick Add"
Zoomed-out photo of products
Control — 50%
No "See Details" button
"Shop Now"
Zoomed-in photo of products
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Variant
Winner
Who's Testing
Peloton
What's Tested
Including "See Details" button, call-to-action button ("Shop Now" vs. "Quick Add"), & product images (zoomed in vs. out).
Page type
Shopping / Browse Page
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