Redesigned pricing page (plan selection button orientation, large vs. small engagement sections, & removing app download buttons)
3/3/24
3/7/24
Explore related tests
buttonradioplanselectionlayoutcolumnverticalshapewidecalloutcolorgrayRadio buttonColumn layoutheadlinefontstyleregularredesignoriginalRegular font styleOriginal designfine printloweralignmentcenterCenter-alignedLower layoutproduct/benefits sectionproductbackgroundwhitelabelcall-to-action (CTA)sizeBackground colorCall-to-action button (CTA)Wide (size)label not includedengagement sectionprominencesubheadcopyfocusvarietyimagehighergridphototoggleCopy focus on newHigher layoutsubhead includedtoggle not includedlargeconvenienceblackcolor schemelightdevicemobiledesktopscreenshotnumbercollageCopy focus on convenienceLight color schemeMobile deviceLarger sizeNumber of products (2)benefitslistcardcheckmarkreassurancelow committaldiscountincentivedurationofferNumber of Call-to-action buttons (2)Copy focus on reassuranceCopy focus on low commitmentlist includedcard not includedheadline includedlogopartnershipcompanylogo not includedpersonappdownloadApp downloadApp download includedfooterconciselimited time offertext promptlinkCompany logoCompany logo includedText prompt linkheaderhamburger menumain menunavigationCall-to-action button (CTA) includedhamburger menu includedcta not includedrowhorizontalnarrowblueRow layoutboldBold font styleNew designleftLeft-alignedbeigecategoryNarrow (size)label includedNumber of includeds (3)subhead not includedtoggle includedsmallnamedarkgreenCompany nameCopy focus on productNumber of Copy focus on products (4)Dark color schemeSmaller sizeiconNumber of Call-to-action buttons (1)list not includedcard includedheadline not includedlogo includeddownload not includedexpandedcompany not includedhamburger menu not includedradio buttoncallout color grayoriginal designcenter-alignedcall-to-action button (cta)background color whitemobile devicedesktop devicefont color blackbutton color blackNumber of image (2)Number of button (2)partner company logo not includedcompany logo not includedapp download includedtext prompt linkcompany logo includedcall-to-action button (cta) not includedheader includedcallout color bluenew designleft-alignedbackground color beigeNumber of label (3)company name not includedbackground color blackfont color whiteNumber of image (4)button color greenNumber of button (1)partner company logo includedapp download not includedcall-to-action button (cta) includedcta includedheader not included
Control — 50%
Display column of wide radio button cards with gray callout
Display headline with regular font
Display center-aligned fine print below call-to-action button
Display new product section with white background & wide call-to-action button (no category labels)
Display engagement section with product photo grid above headline & subhead focused on variety of new products (no toggle)
Display larger engagement section with headline & subhead focused on convenience, black button, app download button, & collage of 2 devices with product screenshot on white background
Display product benefits section with headline focused on low commitment, subhead focused on discount duration, benefits checklist, & 2 "Claim special offer" buttons (no cards)
No additional logos
Display larger engagement section with photo of people & app download button
Display footer with concise fine print, column of text prompt links, & company logo
Display header with hamburger menu (no button)
Variant 1 — 50%
Display row of narrow radio button cards with blue callout
Display headline with bold font
Display left-aligned fine print above call-to-action button
Display new product section with beige background, row of 3 category labels, & narrow call-to-action button
Display engagement section with product photo grid below headline & toggle between product categories (no subhead)
Display smaller engagement section with headline focused on company name, collage of 4 devices with product screenshots, & green button on black background (no subhead)
Display product benefits section with row of benefits cards with icons & 1 "Claim special offer" button (no headline, subhead, or list)
Include partner company logos
Display smaller engagement section with grid of product photos (no app download button)
Display footer with expanded fine print & row of text prompt links (no company logo)
Display header with "Claim special offer" button (no hamburger menu)