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If & how to include cross-selling on menu page ("Popular items" vs. "Picked for you")

link
Uber Eats
desktop
1/4/23
arrow
2/5/23
Close
collapse
Page type
SEM Landing Page, Menu Page
What's testedToggle off
1
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longer page sizecross-sellinglistproductheadlinecopyfocuscustomerCopy focus on customercross-selling includedshorter page sizecross-selling not includedmost popular
Variant 1 — 33%
Screenshot 0
champ
Include cross-selling menu options with headline focused on customer ("Picked for you")
Variant 2 — 33%
Screenshot 1
loser
No additional cross-selling menu options
Variant 3 — 33%
Screenshot 2
loser
Include cross-selling menu options with headline focused on most popular ("Popular Items")
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Variant
Winner
Who's Testing
Uber Eats
What's Tested
If & how to include cross-selling on menu page ("Popular items" vs. "Picked for you").
Page type
SEM Landing Page, Menu Page
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