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Call-to-action button ("Continue" vs. "Get Started") & button font case throughout page

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Noom
Mobiledesktop
12/23/21
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12/26/21
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Page type
SEM Landing Page
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1
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buttoncall-to-action (CTA)copyfontstyletitle caseCall-to-action button (CTA)Title case font styleall capsAll caps font stylecall-to-action button (cta)
Control — 50%
Screenshot 0
champ
Display "Continue" button with title case font
Variant 1 — 50%
Screenshot 1
loser
Display "Get Started" button with all caps font
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Winner
Who's Testing
Noom
What's Tested
Call-to-action button ("Continue" vs. "Get Started") & button font case throughout page.
Page type
SEM Landing Page
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