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How to offer different flavors (dropdown selection vs. buttons) & how to frame price (per bowl vs. per box)

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Magic Spoon
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10/18/21
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2/14/22
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Product Details Page
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buttonselectiondropdownpersonalizationDropdown selectionDropdown selection includedSelection buttonSelection button includedselection not includedprice positioningcopyprice displaylongLonger copyshortShorter copyselection button includeddropdown selection not includedlonger copydropdown selection includedselection button not includedshorter copy
Variant 1 — 50%
Screenshot 0
champ
Include flavor options selection buttons (no dropdown selection)
champ
Frame price per box
champ
"$39.00"
Control — 50%
Screenshot 1
loser
Include flavor options dropdown selection (no buttons)
loser
Frame price per bowl
loser
"$39"
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Variant
Winner
Who's Testing
Magic Spoon
What's Tested
How to offer different flavors (dropdown selection vs. buttons) & how to frame price (per bowl vs. per box).
Page type
Product Details Page
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