How to display hero on sales page (centered vs. split layout & hero image positioning)
11/5/23
12/12/23
Variant 1 — 33%
Display hero in split layout with headline, subhead, & calls-to-action on right of hero
Display smaller photo of person on left of hero
Control — 33%
Display centered headline, subhead, & calls-to-action
Display larger photo of person as hero background
Variant 2 — 33%
Display hero in split layout with headline, subhead, & calls-to-action on left of hero
Display smaller photo person on right of hero