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How to display how-it-works section on home page (expanded vs. concise & including video)
1-800 Contacts
8/28/22
10/20/22
Page type
Home Page
What's tested
1
2
3
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how-it-works section
list
expanded
copy
ease of use
color
blue
image
illustration
video
image included
video not included
button
call-to-action (CTA)
Call-to-action button (CTA)
Call-to-action button (CTA) included
cta not included
concise
speed
black
video included
image not included
Control — 50%
Display expanded details in how-it-works section in blue font
Include illustrations (no how-it works video)
No "Learn more" button
Variant 1 — 50%
Display concise details in how-it-works section in black font
Include how-it works video (no illustration)
Include "Learn more" button