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What to include in hero on home page (photo collage vs. video)
Homebase
6/28/23
10/31/23
Page type
SEM Landing Page
,
Home Page
What's tested
1
Explore related tests
image
photo
person
graphic
layout
collage
video
callout
hero
Collage layout
image included
video not included
callout not included
thumbnail
copy
focus
time-saving
logo
company
Company logo
Copy focus on time-saving
video included
callout included
image not included
company logo
hero image not included
Control — 50%
Include photo collage of people (no callout)
Variant 1 — 50%
Include video thumbnail with callout
