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How to convey "free" in badges in plan cards ("free" vs. "for $0")

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Spotify
MobileDesktop
9/5/22
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9/12/22
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Page type
SEM Landing Page
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badgeselectionplancardfreeincentivefree trialcopyPlan cardPlan selectionFree (plan type)
Control — 50%
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champ
Display "free" in badges in plan cards
Variant 1 — 50%
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loser
Display "for $0" in badges in plan cards
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Who's Testing
Spotify
What's Tested
How to convey "free" in badges in plan cards ("free" vs. "for $0").
Page type
SEM Landing Page
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